Your Party Determines Your Purchase

New data is revealing a sharp correlation between the way you vote and the way you shop. A new class of red and blue brands show a growing political divide as consumers increasingly patronize on party lines. The question today is why Democrats would rather drink from Starbucks than join their Republican neighbors at Dunkin Donuts? What about the Xbox makes it a republican favorite and why do democrats choose Wii? Most interestingly, why do both parties agree on Apple, Google, and Visa?

My personal theory is that the Democrats, and Republicans, have chosen the values their brands are going to emphasize in order to attract like minded people. Similarly, companies have done the same. So outside of circumstance such as geography and race, data is allowing us to see interesting correlations in value based marketing.

Still, there are some oddballs in there. What does a bible thumping republican party have to gain with the phallic ice cube trays at Hot Topic? What is the correlation between ‘we are the world’ democrats and Neiman Marcus? Maybe they’re going to Sak’s to confront the top 1% face to face?

The following is a list of stores ordered by what party the majority of it’s customer’s belong to. What patterns do you see?

Brands Preferred by Democrats

Ann Taylor Loft, Ashley Furniture, Abercrombie and Fitch, American Apparel, Arden B, Athlete's Foot,

Babies “R” Us, Banana Republic, Bath and Body Works, Bealls, Big Lots, Bloomingdales, Bon-Ton, Big Lots, Burberry, Burlington

Coat Factory, Champs Sports, Crate & Barrel, Dollar General, Dollar Tree, Dress Barn,

Express,

Family Dollar, Famous Footware, Fashion Bug, Fedex Office, Finish Line, Foot Action, Foot Locker, Fry’s Electronics,

GAP, H&M, Ikea, J.Jill, Kid’s Footlocker, KMart,

Lady’s Footlocker, Lane Bryant, Loemann’s,

Marshall’s, Macy’s, Men’s Warehouse, Modell’s,

Neiman Marcus, NY and Company, Nordstrom, Palais Royal, Payless, Radio Shack, Ross,

Sak’s Fifth Avenue, Sephora, Stage Stores, Steve Madden, TJ Maxx, Urban Outfitters, Zales

Brands Preferred by Republicans

A.C Moore, Academy, ACE Hardware, American Eagle, Ann Taylor,

Bed Bath and Beyond, Belk, Best Buy, Big 5 Sporting Goods, Brook’s Brothers, Build-a-Bear,

Chico’s, Christopher & Banks, Coldwater Creek, Costco,

Dick’s Sporting Goods, Dillards, Eddie Bauer,

Hallmark, Herberger’s, Hobby Lobby, Home Depot, Homegoods, Hot Topic,

J. Crew, JcPenney, Jo-Ann Stores, Joseph A. Bank, Justice, Kay Jewelers,

Kohl’s, Lowe’s, Maurice’s, Menard’s, Michael’s, Neutralizer Shoe Store,

Office Depot, Office Max, Old Navy,

Pier 1, Pottery Barn, Pottery Barn Kids,

Rack Room Shoes, Rooms to Go,

Sam’s Club, Sears, ShopKo, Sports Authority, Staples, Stein Mart,

Talbots, Target, The Disney Store, The Limited, Toy’s “R” Us, True Value,

Vera Bradley, Wal-Mart, Williams Sonoma