4 Ways To Love Cold Calling

Keep it Real

Acting is hard work. Memorizing scripts and being someone else for hours at a time, while keeping your real thoughts and emotions concealed mentally and physically draining. Don’t do it.

Learn the message you’re trying to convey so well that you can translate it in your own voice and give your honest feedback 100%. Customers will open up to you, conversations will be more meaningful and your confidence will skyrocket.

Look for a reason to laugh

When it comes to movies, shows, music, and friends, if you can’t make me laugh, you can’t make me listen. With every call is an opportunity to laugh. It sounds sappy as all hell, but you’ll be shocked at what laughing with your potential customer can do for the sale and your own morale. Be playful, and don’t be afraid to tease and laugh with your customer.

Meet new people, be more nosy

Meeting new interesting people is one of the most rewarding experiences possible. Outside of a sales call, meeting new people is how we find friends, love, learn new things, find new things to think about, express ourselves and gain new experiences. Here’s the news flash...every cold call is with a new person!

Approach your call with the intent to meet a new person. The person picking up the phone is a someone new. Someone interesting, with a story, with ideas and interests. Someone with a sense of humor, a lack thereof and most importantly, someone pounding away at a desk just like you. If this new person isn’t relatable, they’re a window to a new world. If they are relatable, it’s they’ve opened the door to a new relationship.

Rack up ‘em up

I grew up with competitors. By nature, I’m competitive. This is the trait I have in common with all other successful salespeople. Making your sales experience fun means owning your goals. If your quote is 8 for the day, keep a note to yourself to hit 12. Treat your goals as sport and you’ll find the points coming to you.

If you’re not alone in the office, compete with your best performing co-workers. Either openly by challenging them, or to yourself by keeping tally. Studies have shown that former athletes are more likely to excel in a sales environment than others, because there is no sales success without a competitive spirit.

Have a great one!